Here are the 10 big mistakes so many new sellers make. The recovery cost can be significant ( real and opportunity cost ) and the time to remedy can be out of your control!
1. Registering for More Than One Seller Account
One seller account per Amazon seller- it’s that simple. And it happens to be an Amazon policy violation to have two accounts. Don’t get greedy.
2. Pointing Amazon Shoppers to Your Website
Several sellers have tried including a URL in their product or seller information (such as their product inventory file or business name. This is an Amazon policy violation.
3. Copying Another Seller’s Setup
Remember selling on Amazon is difficult, and your competitors may be violating Amazon policy and or may not have an optimized account. Constantly review Amazon best practices, audit, test, and refine your seller account.
4. Choosing the Wrong Seller Account Type
Be sure to research and choose the type of seller account that’s best for your online store.
5. Misunderstanding How Amazon Works
Don’t treat Amazon like eBay or Google. Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace.
6. Including Sales or Coupons in Your Product Title
It can be exceedingly tempting to include a coupon, sale or store marketing message in your product title to make your store stand out on Amazon. However, this is a clear Amazon policy violation, and Amazon will hurt you more in the long run than any short-term benefits.
7. Using Non-Amazon Sanctioned Categories
Amazon stresses that product categories match Amazon’s (Amazon.com) browse tree. Review Amazon’s inventory file templates for correct product information formatting, including product title information. (Templates vary based on seller inventory)
8. Including Information in Your Product Titles Amazon Doesn’t Allow
Amazon titles should follow Amazon’s policies to the T. Product titles should be 100 characters (max), start with the product brand if possible, and include numerals.
Sidestep frequent product title formatting errors such as the ones below:
- Using HTML code
- Featuring ALL CAPS
- Including Symbols (& ! * $)
9. Adding Promotional Text in Images
If you haven’t caught on Amazon doesn’t much care for any of your marketing or promotional material- anywhere near its marketplace. Stay far away from any messaging or product information which Amazon might view as a violation. Evade any messaging which includes “Sale”, “Free Shipping”, or a similar promotional feel.
Realistically, including that type of information in an image is a bit wonky anyway.
10. Using Main Images Featuring Colored Backgrounds or Lifestyle Pictures
Common image best practices advocate using a white background. Amazon’s image policy for the main image follows this guide. On look at some of the product images on eBay and you can understand how this policy benefits your bottom line and Amazon shoppers
Don’t risk a single dollar until you have worked with Sell Global to ensure your strategy is the right one for Amazon.