How to Grow Your E- Commerce and Export Sales Faster Without The Big Unnecessary Expenses

Imagine how good it would feel to see your brand selling online in front of millions of your ideal customers all around the world…

…using the power of one of the worlds most trusted online shopping platforms?

What is that platform? …….Amazon!

Amazon has always been a great place to launch and sell products online and now it’s coming to Australia! Great news if you make your own products or own a consumer brand. Perhaps daunting if you are in a more traditional brick and mortar retail business and are not yet sure how this is going to unfold.

Having spent the past four years selling products full time on Amazon, we can tell you it is well worth the investment to master Amazon and focus your efforts on this platform! When Amazon starts to sell in a new market they are aggressive and will ensure consumers in that country get the best range of products in a very short space of time.

Amazon just spent $3Bn in India and has commissioned 10,000 new delivery vehicles in Japan – they go for market share and rapid scaling. meaning you want to take this opportunity to start selling on Amazon very seriously.

Amazon’s customers are not like other online ‘customers’. Nowhere else online are people more focused on just shopping. They are primed to purchase. They aren’t browsing for information or for entertainment and Amazon knows it. Their page layouts have no unnecessary distractions as their only goal is to get customers buying on Amazon.

With credit cards loaded, Amazon shoppers are one easy click away from cheap (or free fast and reliable delivery and incredible customer service. This is where household shoppers spend a huge proportion of their disposable income buying all the necessities and a few luxury items too.

In the past 22 years Amazon has evolved from a book store to now being the “everything store” and founder Jeff Bezos has ensured every niche and every global market is dominated by Amazon’s offerings. If you have products in your business that consumers buy, then you need to pay attention to Amazon coming to Australia.

The way Amazon works is unique and now, given how large it is, would be very hard for another business to replicate the end to end system for displaying the numerous products for sale on its web servers, holding stock in warehouses, delivery to consumers through the Fulfilment by Amazon service, payment collection and disbursement, customer service and so much data about customers buying behavior.

Amazon is the world’s number one most trusted brand and consumers shop with confidence knowing that the product will be as described and delivered on time. This means instead of the typical 3% conversion rate a vendor may be happy with on a standard ecommerce website, double digits have become the norm (we have numerous products of our own that convert at 20-30% or higher)

Luckily there’s help at hand from a team who have both built 7-figure Amazon businesses and spent the last four years mastering how to sell products on Amazon around the world.

  and counting…

Will your product suit Amazon and the customers who shop there?

By now you’ll have seen our 16 point checklist that helps you assess your product against various criteria that have worked very well for us and the hundreds of products we’ve launched.

It’s a nerve wracking time sending stock into Amazon not knowing what will sell and what won’t. To mitigate this risk,  we recommend you start by sending in a very small initial shipment of inventory and gathering useful data from customers and competitors alike. It’s an experiment you can’t afford NOT to do. Your competitors will be watching Amazon closely and as the dust settles post Amazon Australia launch, those coveted page one spots of the Amazon search results pages will be held by the first movers who backed Amazon to be the best platform for their products.

It’s far harder to knock off an incumbent on page one than getting that top spot early on, before the competition turns up, and note 86% of sales on Amazon are from page one of search results for that keyword.

We’ve covered some of the ways to research your product’s potential in the earlier videos you’ve already seen. The Australian market is likely to behave in a similar way to the other 14 markets where Amazon already sells.

Customers will quickly learn that this is the one stop shop with the most choice, transparency and value, backed with reliable shipping and great service. Your game plan is to get “ranked” or appearing on page one for the most relevant keywords that customers are searching for. We can teach you exactly how to do this in order to give your products the best chance of success.

It’s not just success on Amazon Australia either. Now that we’ve got your attention focused on this platform, would you consider selling your products globally on Amazon’s platform? The format and process is identical and there can surely be no easier way to boost or even start your export strategy.

Based in Wanaka and Wellington, New Zealand, we’ve been zipping shipping containers with our own products from Asia and elsewhere to the USA, UK, Europe and even India. Amazon’s platform is the perfect way to reach your ideal customer, wherever they live in the world.

Many of the companies we’ve already helped have experienced excellent sales on Amazon, including hitting six figures a month in the fourth month for one small New Zealand brand. For some of these brands, Amazon has become their biggest sales channel and, even better, the prices they charged per unit was considerably higher than back home in New Zealand. This also means they no longer need to share profits with the various local distributors and retailers, which means more profit in the brand owner’s pockets!

To recap, here is why Amazon is the platform you should back for your ecommerce strategy.

1. Customers go on Amazon to shop and BUY because it’s a trusted brand and it’s quick and easy to use. They search using keywords for products like yours and if you’re not on Amazon selling your product, your competitors will be.
2. Amazon is the perfect platform to form the backbone of your ecommerce strategy. Whatever else you do in the online space, you can be certain nothing comes close to the ROI you can get selling the right types of product on Amazon.
3. You can go global on Amazon’s parallel platforms in 14 different countries to kickstart your export strategy (there can surely be no easier way to start exporting than using Amazon) or take your currently exported products to new markets.
4. Amazon coming to Australia is a special opportunity for New Zealand and Australian brands to get selling direct to consumers fast. Get ranked and established early and it will be hard for anyone to catch you. The first mover advantage will serve you well.

It’s No Time To Dabble

Maybe you’ve been thinking about ecommerce and your digital strategy for a while. Not sure where to start, what the best options are and what is just a fad versus smart marketing. We hear horror stories from companies wasting a stack of money with agencies, contractors or even staff when they dabble in some hard to measure online activity. The brands, websites and social media images may look beautiful but what was the ROI like (that’s if you can measure it).

One great thing about Amazon is that it’s all commercial and about the sale. Every unit of stock or dollar you invest in testing Amazon gives you fast feedback about what the customer thinks of your product.

You can test and tweak the listing, images and price at the click of a button and we teach you how to get off to a fast start with an aggressive launch. A strong launch means that within six months or so you’ll have had so many people look at your product on Amazon and make the decision to buy or not you’ll have amazing data (as well as a new revenue stream).

The data coming back from Amazon will give you all sorts of ideas for new products, changes to existing products and help you fine tune your offer, pricing and ad campaigns so you can continue increasing sales and profitability.

At the end of the day you, like us when we launched our own products online, want to see a great profit. It might be through cost savings (Amazon ads leading to more sales than Google ads), reduced 3PL warehousing costs or eliminating distributors from your business model. It could be a huge uptick in volume and price, as we’ve seen in other companies we’ve helped start selling on Amazon

Introducing The Amazon Accelerator

We are in the trenches every day looking after hundreds of our own products. Together we have also helped numerous New Zealand companies get started selling on Amazon with great results. We have coached dozens of individuals to success with creating their own product lines so we know what works on Amazon, how to teach it and how to help you avoid the mistakes that many make when tackling the Amazon platform without the right support.

Hamish has created a 7-figure business in the baby, sports and automotive niche with great success in the UK and Europe markets.

Sophie has created a 7-figure products business while on maternity leave and sold one Amazon account for 7-figures USD to a US based investor and another for six figures.

Together Sophie and Hamish have been helping clients set up, optimize and sell as much product on Amazon as they can.

There have been many lessons learned across every product, category and business type leading to a clear model that works, is fully within Amazon terms of service and leads to the best possible sales results.

We have developed a logical, step by step programme to ensure you can follow it easily and implement without getting overwhelmed.

Amazon Accelerator will fast track your path to success on Amazon. You’ll save time learning the best practice for winning on the platform, you’ll avoid the very expensive mistakes we’ve made and seen others make, and most importantly start making profitable sales faster.

Through the 6 core modules The Amazon Accelerator training teaches you step by step with our proven strategy for identifying the right types of product for selling on Amazon and then how to list, launch, scale and manage your Amazon account so you can be successful on this platform.

You’ll get ongoing access to the Online Learning Portal which includes videos (from high level strategy to specific detail videos showing you exactly where to go and what to click to set things up right), checklist documents and templates to download. You get ongoing access. You will be able to track your progress. It provides a perfect training system for the members in your team who will be involved with the Amazon channel.

So whether you know a bit about Amazon or nothing, as long as you have a great product, these 6 core modules will help you take advantage of this fantastic opportunity.

Here’s How You’ll Learn Everything You Need to Know about Selling on Amazon through The Amazon Accelerator Programme

Module 1 – Product Suitability and Preparation For Amazon

Not all products are created equal and you will often be surprised what sells well on Amazon. There’s a number of factors that lead to sales success on Amazon and we’ll help you focus your energy around the products with the highest probability of success.

Here’s some of what you’ll discover in module 1;

• Where to find hidden pockets of high demand and low supply. We’ll share the exact tools we use to help us identify market demand and competitor estimated sales.
• What it will take in terms of daily sales to get onto page one of Amazon search
• How to review the competition so you can find their weak points and get confidence you can take them on and win.
• What to do if there’s a number of categories or ‘nodes’ your product could sit under.
• A detailed view of the profitability of your product after allowing for Amazon fees. You’ll know which products make sense to launch
• What to do if a product doesn’t appear to be profitable at first sight. There’s some smart ways to make the Amazon fulfilment fees work in your favor.
• You need a low price to win, right? Wrong! – You’ll understand more about how you can charge a premium for your product.
• How to make sure your product packaging is going to work for Amazon and ways to eliminate problems and even unnecessary costs.
• How to eliminate compliance concerns – From Trademarks, safety to FDA, we’ll point you in the right direction with our go-to experts. There’s even an interview with our USA lawyer on how to protect your patch on Amazon.

By the end of this module you will know how to assess the competition and market demand to match up what products you will sell on Amazon and at what price point. And you’ll start to get a picture of what sales levels are possible for your products and brand on Amazon.

Module 2 – Setting Up Your Amazon Seller Account & Adding Inventory

While setting up on Amazon appears straight forward at first glance, there’s a number of areas that need attention to save you additional fees, avoid delays in getting listings up and even managing users on the platform. This includes:

• The information to have ready when you set up and specific information that has to be 100% accurate.
• How to get access to restricted categories like, Grocery, Health & Personal Care and Beauty. Without this you’ll be stuck in first gear going nowhere.
• How to protect your brand on Amazon so you keep control on the platform.
• The ideal solution for avoiding getting slammed by foreign currency conversion costs when you live outside of the marketplace country. This alone will save you thousands of dollars.
• How to get your settings and notifications set up so you get the information you need and not confusing notifications.
• We will show you how to set up inventory quickly for products with multiple variations. Plus, how to make sure you thoroughly set up inventory in seller central.
• We’ll cover considerations for tax and other setup requirements in different countries.

After this module you will be comfortable with Seller Central and confident you’ve set up everything correctly.

Module 3 – Logistics and Product Preparation for Amazon

Amazon has very particular rules about how they receive inventory. Their warehouses are so big and there are humans involved, that you need to do all you can to eliminate the chance of stock going missing or getting damaged.

When it comes to avoiding expensive mistakes, logistics and inventory preparation is where you need to pay attention. This module will cover;

• Product packaging for Amazon – the do’s and don’t’s to ensure you’re product arrives into Amazon in saleable condition and that it will make it to the customer how you want it.
• Inbound shipments to FBA – What to do to ensure mistakes are avoided and both ends.
• Your shipping options when exporting to another country – the pro’s and con’s of each and how to weigh up speed v’s cost.
• What to do if you have inbound receiving issues.

At the end of this module you will have clarity on the best shipping approach for your products to have your margins work and for you to be avoiding costly errors. The good news is the Amazon inbound shipping system is largely the same for each country.

Module 4 – Creating Optimised Best Selling Listings

After a great product having Amazon optimized listings is one of the most critical aspects of selling on Amazon.

There is a science and an art to writing performing listings that attract organic traffic and also convert well for buyers. We will share all we know about crafting listings so it becomes natural for you.

In this all important module you’ll discover;

• Where to find the best keywords for your Title and listing bullet points
• How to weave together your products key features and benefits into 5 bullet points, while using key search terms.
• What you should never do with backend keywords that can have a negative impact on your listing
• 5 ways to do on page promotions
• How to present price on your listing. The pro’s and cons.
• Why your product description is very important to at least 50% of your buyers
• How to set up follow up emails to get great seller and product feedback, plus have customers come and buy again.
• Discover the best way to build your image stack
• How to get enhanced brand content and how best to use it to increase conversions
• The 5 key areas to keep on testing

The outcome of this module is you will know how to set up an optimized listing that will drive organic traffic and then convert lookers into buyers.

Module 5 – Product Launch on Amazon

Just having your product listed on Amazon is not enough if you want to get speed to sales. Even the best listings take time to propogate into the Amazon A9 algorithm. You need to get your product out of obscurity, gaining velocity in sales, getting reviews and showing up for Amazon PPC ad bids.

In this module you’ll discover;

• How to win with Amazon Ads – we will take you through the different Amazon ad strategies you’ll need to monitor.
• How to manage the 5 different types of ads and we will give you a solid approach to get started. Later we will show you how using tools you can refine your ad performance.
• Off Amazon platforms to boost sales and how to work these to your advantage.
• How to eliminate the most common coupon creation and distribution mistakes.
• Other off amazon options depending on your digital assets and relationships in the USA and other countries with Amazon.
• Product reviews- how to get these early on from past users of your products.
• The simple yet very effective way to find where your competition is promoting and how to beat them at their own game.

The outcome of this module is you will know the different tools and strategies at your disposal to effectively launch on Amazon.

Module 6 – Day to Day Management of Your Account and Reporting

Amazon is a 24/7/365 business so you need to be aware of where to pay attention to each day to have the business run smoothly. Plus you’ll want to know the important numbers and the actions to take to improve them;

• Say goodbye to the frustration of consolidating Amazon data with the reporting tool we recommend. This gets you the key metrics at the click of a button.
• How to avoid stock outs and optimize the stock levels you have on had at Amazon.
• Why you should never respond to a bad customer review, but instead how to approach Amazon to get it removed.
• How to create ‘canned responses’ to frequently asked questions, but also how to respond to recover situations with unhappy customers.
• 3 Ways you can use Amazon for other fulfilment opportunities
• Weekly promotion checklist to ensure you are consistently building traffic to your listing.
• The day to day and weekly tasks that need to be performed and what type of person is best suited to do them. It may be you, one of your team, or even a person you contract into help out. Either way this will make it easy for you to know you have everything covered.  

The outcome of this module is you will know the day to day running requirements, the numbers you need to pay attention to and who is best suited to perform the various tasks.

With the above 6 modules you will have the step by step approach for making your Amazon business successful. As you can see from this there are a lot of moving parts for us to take you through and now you can start to see the immense advantage this programme provides in giving you speed to profit.

You’re right…

That is a lot of battle tested strategies and tactics and it’s what your competition is NOT doing.

If you want speed to profit on Amazon, then Amazon Accelerator is your answer.

But it gets better because you’re also getting…

Live Webinar Events – Each week for 6 weeks, there will be a live webinar focused on the above modules. These webinars provide an opportunity to get clarity on the next actions, ask questions and get them answered. We will be bringing our ‘A game’ and making sure you get what you need to be successful on Amazon. While being there live is best, the webinars are recorded if you can’t attend live.

Amazon Accelerator Live Event – On (TBC) there will be a live 1 day event in Wellington. This will focus the key growth opportunities for the business of driving traffic and increasing conversions. It will be a huge day and a chance to meet us in person, for you to meet other businesses selling on the Amazon platform. Being able to take a full day to immerse yourself in all things Amazon will inspire you to making the most of the Amazon opportunity.  

This event is perfectly timed to make sure you are set for dominating on Amazon Australia.

Here’s what to do next

To take advantage of all the Amazon Accelerator course has to offer in terms of

• Getting first mover advantage on Amazon Australia
• An easy entry export strategy to the USA, UK and Europe
• Speed to profit with a massively reduced learning curve
• The systems, tools and templates you need to get up and running fast and avoiding the main mistakes uneducated sellers make

Your investment is $4,497 NZD (+GST if in NZ)

You can make this in 3 monthly payments of $1,499NZD (+GST if in NZ)

OR

You can save $500 with a single pay option and pay just $3,997 NZD (+GST if in NZ)

You may be wondering is this really what I need to be doing now and is there another way?

Amazon is already a great opportunity for businesses in the USA and other countries. However, with Amazon coming to Australia there’s a massive opportunity to get in early and stake your claim to a page 1 spot. Registrations opened in July and having your products in the Amazon catalogue early is what you want.

You can get going on Amazon USA to start sharpening your skills in advance for Amazon Australia opening so you are ready to be in the top 5% who will really win on Amazon.

You could try and figure this out on your own with reading and watching disparate advice, or from just starting. But you’ll likely be left with more questions than answers. If you want the fast track to success on Amazon, we’ve cleared the path for you and made it easy. No matter your technical skill level, then is learnable, it is also something you can delegate.

The investment for this programme for your business may be relatively small or big. Any new channel or strategy for a product business comes with an investment. From what we have experienced ourselves and seen with our clients, is that it is one which can scale quickly making the initial investment insignificant quite quickly.

BONUS #1

Get 1:1 Advice from Sophie and Hamish
When you are one of the first 20 to join Amazon Accelerator

Normally Sophie charges $10,000 USD for 8x 1 hour calls. She has a waiting list.

Hamish charges companies $10,000, plus a % of sales for 3 years for his help.

However we know that a 1:1 call early on will get you focused on the right areas to target your action.

You’ll get 2 x 30 minute calls with either Hamish or Sophie when you are one of the first 20 people to join.

If you are reading this bonus, it means it’s still available.

That’s a huge extra value for you right there.

BONUS #2

How about getting a 254 page document of our Standard Operating Procedures?

In addition you’ll also get our standard operating procedures document that will save you creating systems for you and your team. It’s done. Saving you hours and hours of this work. We had a debate about should we really lift the Kimono and share this valuable resource. Ultimately we want to remove the barriers to your success on Amazon and this is best for you, so we are doing it.

Your NO RISK Money back guarantee

You’ll be confident that this system and the strategies we share with you in the Amazon Accelerator, gives your product and brand the very best chance of success starting with Amazon Australia and later, the World.