Don’t let your products get suppressed in Amazon search!

In our recent edition of the Sell Global Insider, we spoke about Amazon’s push for customer experience excellence and that part of that CX program is likely suppression of ASINs from Amazon search where the titles do not comply with Amazon’s product title requirements.

Our Amazon account manager has advised us that there have been some changes in the requirements like the number of characters in the title lifted from 50 to 200. 

Please make sure your titles DO NOT use “symbols, such as ~ ! $ ? _ ~ { } [ ] # < > | ; / ^ ¬ ¦ “.

Also, make sure you have nothing like “100% money-back guarantee” on the detail page (unless the BRAND offers the money back guarantee regardless of who the seller is).

We have been advised by Amazon that these requirements will be strictly enforced.

If you have any doubt, contact us here at Sell Global. We can help.