Amazon Accelerator
If you are a brand owner, then being on Amazon and controlling how your brand is represented is essential.
Amazon Accelerator gives you the proven step by step system for getting set up on Amazon and making profitable sales.
We share with you the years of collective experience from listing and launching nearly 1,000 SKU’s. We have have learnt what works and what doesn’t and how to navigate the often unfair and unusual Amazon policies.
If you want to save time, stress and a lot of money, plus get to profitable sales fast on Amazon, then click the button below to find out more about Amazon Accelerator.
Order Your 60 Minute Amazon Strategy Call
& decide if Amazon is right for your brand.
Amazon Brand & Product Assessment
Selling your products on Amazon may or may not be right for your business. You want to be able to make an accurate decision based on good data. We help you make a good decision based on your category competition strength, market demand, product suitability for Amazon (size, price, packaging), compliance requirements (i.e. FDA, Trademarks) and most importantly expected profit margins.
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You also get our intuitive response from having listed over 600 products on Amazon and explored every category for the likely probability of success. The assessment also includes an action plan for setting up on Amazon and launching successfully. Through the conversations, the data gathered and plans created you will have clarity and confidence to make the best decision for your ecommerce journey.
Discover How Amazon Really Works
& How You Can Succeed on the Platform
Amazon Set up – Logistics, Listings and Launch
If the assessment is positive and we agree to work together, then the process of setting up to sell on Amazon begins. Setting up your seller central account – in some cases getting permission to sell in a category is required. Our Amazon connections make this process much faster. There’s a number of back end settings to work through and we show you how the seller central platform works.
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Products Amazon ready – We also ensure your products are Amazon ready in terms of packaging and barcodes. Depending on your product there maybe some FDA requirements to meet.
Logistics – We can work with your logistics company or use our logistics company and customs broker to smooth the freight process into Amazon Fulfillment centres. There’s many details to get right first time around and our experience here will save you a lot of time, stress and money.
Listings – This is a critical component of the Amazon picture. Having listings that are optimized for key search terms and most importantly conversion. From compelling images and bullets to Enhanced Brand Content pages we will make sure your listing starts off well and then only gets better.
Launch – There’s millions of products on Amazon and you need to get out of obscurity. Our launch process does this and gives your product the best chance of moving up the rankings and making more sales. The set up process can take 4 to 6 weeks depending on the type of product. With Sell Global you’ll know you’ve launched your product in the best practice way to give your product the best chance of success.
Ongoing Promotion and Management
To succeed on Amazon requires constant attention and optimizing. The platform changes, new competition arrives, new promotion methods become available and customers are buying and asking questions 24/7/365. Sell Global provides a ‘Done for You Service’ in partnership with you to continue to push sales growth and manage the day-to-day customer service and account health.
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Specially we manage the:
- Amazon PPC ads platforms to drive sales
- Implement agreed monthly promotion plans
- Answer customer emails inside 24 hours
- Manage inventory levels and any issues
- Maintain account health by managing any platform issues or customer complaints
- Optimise your listings and test different approaches
- Facilitate off amazon marketing to drive traffic
- Help you with growth opportunities in terms of new platforms, wholesale enquiries
- Identify for you new product opportunities you could develop
We work with you on a percentage of sales basis, so you are only paying when you get results and we are incentivized to get you the best results. It’s a real win/win relationship. You get to access our whole team and their skills and experience, our supplier partners, which means you do not need to take on more overhead to manage this channel. No one person could bring all the skills we collectively bring to the table. You can focus on your core business and other opportunities.
Existing Amazon Account Review
If you are already selling on Amazon and you’re curious to have an expert eye look over your ‘Seller Account’ then we can help.
You may be doing well, but want to know for sure you’re doing all you can to optimise results on Amazon. Alternatively you may not be happy with your results and you want to find out what your options are for making Amazon a profitable channel for your business.
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We start with a category and competition review to see how you compare to the competition. This can help provide focus to where your efforts should be targeted and even if some products need to be discontinued.
Then we look at your sales data including traffic and conversions, your advertising data, a complete listing review from backend keywords, to images, titles, bullets and other key listing details.
You’ll also get a backend setup, inventory management and notifications review.
It’s not uncommon for us to identify 10-20 changes that make a significant difference to results.
If you’d like to get our team to run an expert eye over your existing seller account book a time for a strategy call.
FAQs
Do I need to be exporting already?
You don’t have to be exporting already. We will help you get started by exporting to the USA and then if appropriate for you, the UK, Europe and Japan. If you are exporting already, but not reaching the potential you expected, then we can help you with a new approach to get results.
I’ve heard Amazon is not very good for premium products, because of the focus on the best price for the consumer. Is this true?
There are numerous examples of premium products selling very well on Amazon. Consumers still pay for quality. In fact New Zealand brands bring many aspects of premium and exclusive, and are very popular on Amazon.
How will I know if my product(s) will be right for Amazon?
Firstly your product will need to be predominantly for consumers. There are some exceptions of business-to-business products. We will have an initial high-level conversation with you to see if it is worthwhile looking into further. If not, we’ll let you know. However if there is a strong likelihood your product will work, then the next step is to engage in a full product and brand assessment to research your category, competition, compliance, capacity, costs and then calculate what will be possible for you and the best plan of action either way.
In some cases you may need to have your product approved (FDA for example) before being able to export to the USA or UK/Europe.
How much stock do I need to get started?
The initial order can be small to get started (i.e. 200 units). We can then test and assess demand, to allow you to place bigger orders with confidence.
How long will it take to get going and make sales?
Depending on your product(s) and how ready it is to ship, then within 1 month you could be in stock and ready to sell. If you are sending by sea then typically it is 10-12 weeks. As soon as you are in stock sales begin within a few days as we implement our product launch protocols.
Will I need a USA bank account and company?
For a start you don’t. To save on FOREX fees it can be advisable to have a USA bank account. A US company is optional, but not necessary. We can tell you what we do and then connect you with people to give you the best advice for your situation.
Given there’s hundreds of millions of products on Amazon, how will you get consumers to find and buy our product?
Obscurity is an issue for a massive amount of products where product owners don’t know how to get found. It takes a lot of testing and investing in advertising to know what gives you the best probability of success. That is one of our greatest strengths that separates us from the crowd. Amazon shoppers – over 200 million active users and 70 million ‘Prime’ customers who get free 2 day shipping – are searching to buy. That is a big difference. This is a massive market and even a very small percentage is very worthwhile.
What will it cost to work with you?
If we do an initial assessment there is a $3,000-$4,000 +GST investment, depending on how many products you have, which may be eligible for 50/50 NZTE funding. Following the product and brand assessment we will put together a package to set up the foundations, launch your product(s) and then maintain and grow the sales. Again, depending on the path we decide to take, NZTE funding may be available for some of this service.
How do the numbers work on Amazon?
The best answer to this question is to watch the video from our blog. Click here. There’s also a spreadsheet for you that will help you do a good ‘back of the envelope’ calculation for your product(s).